This book review examines Measure What Matters: Online Tools for Understanding Customers, Social Media and Key Relationships (John Wiley & Sons, 2011, 252 pages). The reviewer discusses the impact of author Katie Paine on the public relations measurement industry and the usefulness of her book for professional communicators looking to understanding the fast-changing world of social media.
©Journal of Professional Communication, all rights reserved.
"Not your father’s ruler (Review of "Measure What Matters" by Katie Paine),"
Journal of Professional Communication:
1, Article 14.
Available at: http://digitalcommons.mcmaster.ca/jpc/vol1/iss1/14