Journal of Professional Communication

Article Title

Old ideas redux (Review of "Putting the Public Back in Public Relations" by Brian Solis and Deirdre Breakenridge)

Authors

Rebecca EdgarFollow

Abstract

This critical book review of Putting the Public Back in Public Relations (Pearson Education, 2009, 352 pages) examines how social media is transforming the practice of public relations. The author highlights several strengths of the book, mostly in relation to marketing, but criticizes the lack of theoretical background, particularly the absence of a discussion of two-way symmetrical communication, as put forward by Grunig.

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Recommended Citation

Edgar, Rebecca (2011) "Old ideas redux (Review of "Putting the Public Back in Public Relations" by Brian Solis and Deirdre Breakenridge)," Journal of Professional Communication: Vol. 1: Iss. 1, Article 15.
Available at: http://digitalcommons.mcmaster.ca/jpc/vol1/iss1/15