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This commentary explores the ramifications of declining newspaper revenues due to a growing percentage of readers who use the internet to access news content. The author explores the ramifications of the New York Times, San Francisco Chronicle, Newsday and Popular Science adopting a paywall. He also discusses The Daily, a newspaper which exists exclusively on the iPad. Another model discussed is that of Apple’s iTunes and its potential for newspaper content distribution. Paywalls are put forward as a possible means of redress for this problem.

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