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Abstract

This paper explores the differences in style and impact of online engagement by gender for Members of Parliament, national affairs journalists and top lawyers. The author assesses the degree to which men and women in these circles participate in blogging, Twitter, LinkedIn and Facebook. The findings demonstrate that, although professional women often participate in all social media platforms as much as men, and sometimes more, men tend to have larger followings of fans and readers. Potential reasons for this discrepancy are discussed.

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