The McMaster Journal of Communication is an international graduate student journal that investigates the evolving relationships between communication theory, professional communication and new communication technologies.
Current Volume: Volume 9 (2012) Special MCM Issue on Social Media Strategy and Management
Articles
Introduction
Katharine Blanchard, Wendy McLean-Cobban, and Amber Wallace
The Downside of the Digital Age
Joseph Distel
Medicine 2.0 Meets Ontario Hospitals: Why Hospitals Have Been Slow to Adopt Social Media
Anne Marie Males
Building a Social Media Strategy for Frontenac Community Mental Health & Addiction Services (FCMHS)
Karen Humphreys Blake
The Hamilton Philharmonic Orchestra: Building an Online Community
Katharine Blanchard
Developing a Social Media Strategy: A Professional Association Perspective
Wendy McLean-Cobban
A Social Media Strategy for Politics in Action: The Case of CPAC, the Cable Public Affairs Channel
Jennifer Thomlinson
Editorial Team
- Co-Editors
- Katharine Blanchard
- Wendy McLean-Cobban
- Amber Wallace
- Faculty Editor
- Alex Sévigny
- Art Editor
- Meaghan Niewland