The McMaster Journal of Communication

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Television Study: “Gossip Girl” and It’s Affects on Viewer’s Fashion
Marie Romeo

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The Linguistic Relativity Theory and Benjamin Lee Whorf
Christina McAfee

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The Relationship between Public Relations and Marketing in the Nonprofit Sector: The Case of Hamilton Health Sciences and Hamilton Health Sciences Foundation
Heather Pullen

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A Social Media Strategy for Politics in Action: The Case of CPAC, the Cable Public Affairs Channel
Jennifer Thomlinson

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Redefining Gatekeeping Theory For A Digital Generation
Lianne Chin-Fook and Heather Simmonds

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Municipal Government Communications: The Case of Local Government Communications
Colleen Killingsworth

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Panaché des méthodes utilisées dans les médias sociaux
Sylvie Plante

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International Facebook “Friends”: Toward McLuhan’s Global Village
Nathan Nash

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Social Movements and the News Media
Katherine Phipps and Katryna Szagala

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Reality Television and the Promotion of Weight Loss: A Canadian Case
Zuzanna Blaszkiewicz