The trend towards globalization has been under intense observation for a lengthy period and there remain to be new statistics and studies about this phenomenon released daily. Theorists and researchers alike have attempted to not only define the term, but also to determine the consequences of this trend upon all spheres for human social life. The effects of globalization appear to have a wide reach and more recently the general public have also become more familiar with the term, using it as a framework to understand new more global experiences in their lives. Globalization broadly refers to “the growth and acceleration of cultural networks which operate on a worldwide scale and basis” (O’Sullivan, 1994), resulting in “a convergence of lifestyles and ways of viewing the world seems to be underway” (Taras, 2001), this indicates that global citizens are coming to hold similar values to one another.
"New Cultural Structures: South Asian Matrimonial Websites,"
The McMaster Journal of Communication:
Vol. 1, Article 5.
Available at: http://digitalcommons.mcmaster.ca/mjc/vol1/iss1/5