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Abstract

Improving internal communications will enable organizations to achieve positive perceptions from employees. Better reputation and financial performance will follow afterwards. This is possible by working with strategic communicators and reputation managers to meet interests and gain harmony of internal values. This research sought to understand from the executive perspective how communications and public relations professionals can support management to improve performance. Internal reputation requires several factors in order to maintain better relationships with employees. Authenticity, diversity/cultural differences, and employees’ needs were taken into consideration as the key factors. The researcher also explored best practices in employee communications by reviewing existing literature and asking managers to share their experiences.

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